Responsibilities: Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel. CRM &
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into
Job Description Key Responsibilities Develop, implement, and optimize Marketing Mix Models (MMM) to measure the impact of marketing investments across channels and support budget allocation decisions. Build robust Bayesian statistical models for marketing effectiveness, forecasting, uncertainty estimation,