Responsibilities & Key Deliverables 1. Marketing Automation & Customer Journey Management Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder. Develop automated communication programs across Email, SMS, WhatsApp, Push Notifications, and other digital channels.
Roles and Responsibilities: Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS. Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency
Roles and Responsibilities: Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS. Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency